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GEF BREAKFAST with Nathalie BALLA - CEO of La Redoute

Organised by "Sciences ParisTech au Féminin"

Nathalie Balla, a specialist in the development and turnaround of clothing brands, has dual experience in fashion and distance selling, where she has spent most of her career.


A former director of the Kering group, she and Eric Courteille bought the La Redoute and Relais Colis groups in 2013 for a symbolic €1.


La Redoute, which was founded in 1837 and invented distance selling in 1922, was on the verge of disappearing.


From employee to manager and shareholder in a mail-order company that is losing ground in a rapidly changing market (Zara and H&M offer collections every 6 weeks, e.commerce is growing at a 2-digit rate, etc.).


Nathalie Balla threw herself wholeheartedly into this "adventure of a lifetime", turning La Redoute around and returning the company to growth this year.


Nathalie BALLA will talk to us about her career as a woman manager and business turnaround specialist, and discuss the issue of women in business.


Nathalie Balla is a graduate of ESCP and holds a doctorate in economics from the University of St. Gallen in Switzerland.


ONLINE REGISTRATION REQUIRED

Regular rate :

http://www.manifestations-gef.com/inscription.php?manif=126


Student rate :

http://www.manifestationscom/inscription.php?manif=128

Monday 21 November 2016
08:00 - 10:00
Cercle de l'Union Interalliée
33, rue du Faubourg Saint Honoré
75008 PARIS
Location

Cercle de l'Union Interalliée

33, rue du Faubourg Saint Honoré
75008 PARIS

Additional information (parking, underground, etc.)

Subway: Madeleine - Concorde

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Monday 21 November 2016
08:00 - 10:00
Cercle de l'Union Interalliée
33, rue du Faubourg Saint Honoré
75008 PARIS
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