Nathalie Balla, a specialist in the development and turnaround of clothing brands, has dual experience in fashion and distance selling, where she has spent most of her career.

A former director of the Kering group, she and Eric Courteille bought the La Redoute and Relais Colis groups in 2013 for a symbolic €1.

La Redoute, which was founded in 1837 and invented distance selling in 1922, was on the verge of disappearing.

From employee to manager and shareholder in a mail-order company that is losing ground in a rapidly changing market (Zara and H&M offer collections every 6 weeks, e.commerce is growing at a 2-digit rate, etc.).

Nathalie Balla threw herself wholeheartedly into this "adventure of a lifetime", turning La Redoute around and returning the company to growth this year.

Nathalie BALLA will talk to us about her career as a woman manager and business turnaround specialist, and discuss the issue of women in business.

Nathalie Balla is a graduate of ESCP and holds a doctorate in economics from the University of St. Gallen in Switzerland.

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