GEF WEBINAR

Elodie ANDRIOT for her book
"PATRONNES, tête à tête avec les numéros unes ".

After a degree in journalism and a master's in communications, Elodie ANDRIOT worked for several years in the marketing departments of major companies such as Canal+ and Condé Nast. She decided to set up her own business at the end of an entrepreneurial master's degree at ESCP, where she and a colleague founded the 'pop up media'.thecross-platform studentpop-up media "Madamn" to cover the subject of French female entrepreneurs. Through this medium, she collaborates with Les Echos Start and BFM Business to highlight the careers of women who have risen through the ranks.

Her first "number one" was Iris KNOBLOCH, then President of Warner Bros France.

Duringa discussion with her nieces about the lack of visibility of female bosses, and their inability to name one, she realized that there was a glaring lack of role models among female executives, the "women of power". She decided to write a book on "Women bosses".

There will be 52 of them: one per percentage, since 52% of the French population ... are French. Elodie set out on a hunt to meet and interview number 1s with the most diverse backgrounds and lives, who had led them to the top of the corporate hierarchy, and to entrepreneurial success. These 52 women, some famous, others unknown to the general public, work in all kinds of worlds: tech, fashion, media, industry...are presented and interviewed in a no-holds-barred style in a book that can be enjoyed in one sitting or several, and is sure to interest and inspire all audiences, young and old, women and men alike.

Come and hear Elodie speak during our webinar!

The link to the webinar will be sent the day before to those registered on the GEF website (€10).

To obtain the Student - Unemployed rate (€5), please contact the GEF team.