A new publication from Dunod that's a must-have for any consultant's summer reading list.

This book tells the story, from genesis to market launch, of an inexpensive electric car, two characteristics which until now seemed incompatible. But beyond a singular adventure, the analysis of this project enables us to understand, better than abstract and general speeches, key issues in contemporary strategy and management. This book shows how the Spring odyssey reveals :

• alesson in strategy, demonstrating the complexity of an international growth trajectory and the conditions required to implement it in a fragmented world;
• alessonin project management, to successfully meet thea priori impossible challenge of designing for an alliance of five companies in four different countries;
• alessonin reverse innovation, showing how the electrification of mobility can be combined with affordable prices;
• alessonin industrial policy, using the emblematic case of the electric car to illustrate the major role played by public authorities in increasingly administered technological trajectories, and therefore their importance in the competition between industries in Europe and China;
• alessonin intrapreneurship, proving that start-ups are not the only context in which it is possible to attempt and achieve breakthroughs.

Come and chat with Christophe de Charentenay, a key player in this fascinating managerial odyssey!